The StudioKickoff prep · brand + website
Marlow & Field
80-year-old family boot maker going direct-to-consumer and rebranding.
4 of 5 Warm-Ups in · the Brief is in
Assemble the kickoff→Eight agents read the room and draw the pack: divergence mapped, the machine mirror checked, territories for the workshop to settle.
The room4 of 5 completed
- ✓Margaret MarlowOwner / CEO (3rd generation)Completed
- ✓Daniel OseiCMO (joined 7 months ago, from a DTC brand)Completed
- ✓Priya RamanathanHead of Product & OperationsCompleted
- …Tom FletcherWholesale & Trade lead (22 years)In progress
- ✓Sofia AlvarezBrand & Social managerCompleted
Tom Fletcher’s still going. Their read will be thin, and the pack flags it. You can assemble now, or wait.
The hard facts, from one point-person.
Model, site, budget, sign-off. The gut goes to the whole room; the facts come from one.
Sets the register of every question the client sees. Match it to how buttoned-up they are.